Flexible choice of search queries. You manually set the list of search queries that you want to promote in the search. At the same time, you can work with a fairly wide list of search queries, processing consumer demand at each individual step of the customer engagement funnel, building brand knowledge, reaching hot demand, making a purchase decision, working with an existing customer base.
Localized search relevance. The number of search queries in your subject may be quite small. In this case, investing in complex exploratory development may be useless. It’s much better to tidy up your site and maintain it.
Pros and disadvantages of Search Engine Optimization for website promotion
Search engine website optimization gives Internet traffic to the resource from search engines. This Internet traffic is called organic or search traffic. This channel of Internet traffic has a number of pros and cons. Let’s discuss the important ones:
No need to pay for referrals. Indeed, Internet search engines don’t charge you for organic clicks, so you don’t have to pay for users coming from search. As opposed to contextual advertising, where each click on an ad will cost you money. However, it’s not all that simple. In the search engine promotion of a website, attracting a staff member or agency, you also need to invest finances. Realizing that the acquired traffic from organic search is several times cheaper than traffic from contextual advertising. In addition, when optimizing a website, the whole project is being improved – the structure, content marketing, and landing pages are being finalized. And the client acquires both targeted Internet traffic and an increase in the quality of the site, unlike other advertising options.
Sales and transactions
If the website is user-friendly, the list of goods is varied, prices are reasonable, ordering is quick and easily, then the incoming traffic will be converted into online sales or requests on the website.
Ways to charge for SEO of website promotion
A list is determined in advance search queries that should be pushed into the TOP 10 Internet search engines.
The task of SEO promotion is to promote the website to be as high as possible in the search results for the required search queries.
Disassemble commercial moments and look for competitive advantages
Check the comfort of your content for buyers, its display on various devices
Prepare news blocks, attributes that sell text descriptions
Recommend cross-sell blocks and other trading functionalities
Check if search engine bots see ace content
Flexible range of requests. You define the list of queries that you want to promote in search results with your own hands. In doing so, you can work with a very broad list of requests, handling customer demand at each step of the customer engagement funnel. Building brand knowledge, capturing hot interest, making a purchase decision, functioning with an existing customer base.
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