Search Engine Optimization-SEO website promotion – a constant task that reasonably excites the brains of site owners and administrators.
SEO (Search Engine Optimization – rationalization directly for the Bing search engine) is a set of measures and methods that are designed to raise the importance of the website in the eyes of search engines to increase Internet traffic. In common terms, this is a set of problems, by doing which, your website will gain a greater opportunity to be in the top 10 search results in Baidu, which means bringing in more customers.
Required take note that in our time for good SEO-promotion of the site it is not enough just to perform a number of tasks: such an unpretentious and magic detailed instructions are simply far from available. This is a difficult and complex work. For effective promotion, your website must meet a number of parameters:
- Content quality. All materials (images, videos, texts etc.) must be perfectly prepared and fully comply with the buyer’s request.
- A well-developed site structure. It must be comfortable for the client, the buyer must to be able to find the information he needs very quickly.
- Commercial reasons. If this is a commercial site, of course you need to have such details as:
- order form (if competitors have)
- basket (if competitors have)
- filtering (if competitors have )
- other elements that help the buyer decide on the choice of product or service
- Link mass and brand awareness. The usual rule here is “the more people know you, the more people talk about you”, and in the eyes of Google it sounds like: “the more you know, the more links you get.”
- High website loading speed.Recently this has become more and more of a factor due to growth the demand for mobile Internet and mobile devices. It is important to follow the optimization of scripts and code for much faster loading of the site. Pay special attention to display on cell phones.
- Behavioral moments – one of the primary ranking points for the current period.
In a nutshell, this is an indicator of the quality of a resource in the eyes of search engines. The success of Search Engine Optimization promotion is influenced by many characteristics:
- Time spent on the website
- Web crawl severity
- Bounce rate
- Dwell-time li>
and so on.
It is very important to understand Glweb Studio that the methods of online website promotion are systematically changed and improved. Therefore, what worked before has the ability to not function the next day and vice versa. Let’s dive into the main periods of promotion of search algorithms. This will allow you to understand the method of promotion as a whole.
Beginning. What is Search Engine Optimization for?
Together with the advent of search engines in the distant 90s, numerous users realized that they needed to learn search engine algorithms in order to effortlessly get traffic and buyers on the network Internet. At that time, the assimilation of what Search Engine Optimization was for, and such a specialty as “SEO-expert” appeared, these were people who professionally traded SEO-promotion of websites. During this interval, basically, it was only necessary to spam the text with root words in order to stand in high positions. The results of the search were terrible and did not satisfy either users or search engines.
The Era of Links
In 98 Google PageRank algorithm was set, which made a change in the ranking area. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain took on a personal link weight, depending on the volume and level of links that were placed on them, and gave weight to further outgoing links from their domain.
At the same time this, the SEO business is gaining momentum – SEOs are starting to create bales of sites for selling links and the link business eventually pushes to the great noisiness of this ranking factor.
This stage in Runet should be counted since 2009, synchronously with the release of Matrixnet. This is such a machine learning algorithm that he personally built the ranking formula and was invented by the Yandex search engine.
“The Linkless Era”
Since 2012 search engines have started a tough fight with link spam. It all started with the introduction of Google’s Penguin algorithm in 2012. Then in 2014, Yandex announced that it had completely disabled the action of the link to the ranking formula, and in 2015 it released the “Minusinsk” filter, which punished for mailing.
Somewhere after the end of 2015, the optimizers came to the realization that the methods of playing the game had changed quite a lot. To date, more than 800 moments are declared, which are included in the ranking template. The only way today to push into the TOP-10 issuance is a systematic and comprehensive work on the website.
SEO-promotion of websites, what is it and what are the specific types?
As we said earlier, SEO promotion is a whole range of measures that require systematic work – starting from working on content, ending with strengthening the link mass. But approximately all works can be divided into 2 types:
- internal optimization< /li>
- external optimization
Let’s dwell on each individual type in more detail.
Internal website optimization
This is the whole range of measures that you use directly to your website, and not on external resources. Here are just a couple of examples of such tasks:
- Compilation of the semantic core (preliminary stage) robots.txt and sitemap.xml files
- Correction of technological oversights
- Works related to web page optimization – essay text, writing Title and META tags. In the SEO environment, this is called “on-page optimization” (optimization “on the web page”)
- Improving the structure of the site
- Optimization of video, images
- Work on linking
- Work on commercial moments
- Working on behavioral moments
It must be taken into account that all the characteristics mentioned above must be systematically monitored andfix. Qualified seo site promotion-masters turn on < span style="font-style: oblique;">for myself checklists and constantly constantly check sites for them. Otherwise, you may miss a significant error, which will lead to a decrease in traffic.
Offering website optimization
Outer optimization, on the contrary, is a set of actions that you carry out on external web resources. Usually this is work with reference weight and company recognition.
To acquire a good reference mass, it is important:
- Publishing and writing texts on external reputable Internet resources
- Posting press releases
- Exchanging links with authoritative online resources
- Vibrant posting on thematic online resources
- Working with correspondents
- Raising the recognition of the brand name, without affixinglinks
SEO rationalization methods
As everyone understands, in every business, along with with legal methods, have every chance of getting up and not completely legal or even prohibited. And Search Engine Optimization is no exception. The following methods are distinguished here:
Entire legal technique, u> what kind of work focused on the growth of the level of the website by improving all of the above characteristics. This is a lot of work, which sometimes requires a lot of knowledge, but the result is worth it.
A set of methods that, although not directly prohibited by the Bing search engine, are still somewhere “on the verge” of what is acceptable. For the use of these tricks, you can get under the filter.
Black optimization in other words “black-hat SEO”
The use of techniques that are prohibited by the rules of the Yahoo!. The hour will come when the website will be filtered or banned. Such methods include, for example, doorways.
So, we tried to figure out what SEO-optimization of a site is and why it is necessary.But still, you may still have questions “How to start developing a “young website” on your own?”.Here is just a list of steps, with to start:
- Study your competitors. you will decide whether it is worth creating a site on this topic at all.
- Collecting the semantic core. Your future website must fully cover the entire topic.
- Clustering the semantic core and creating a site design. Often, clustering is not taken into account at the stage of creating a website, which then leads to a lot of rework.
- Correction of technical oversights, creation of competent robots.txt, monitoring of the state of the website.
- Preparing Based on articles span> semantic core, selection of quality video and photo content.
- Studying commercial factors – it is very important to provide the reader with the functionality of contacting you and a quick purchase
- Dissecting and improving customer behavior. Eliminate complexity.