What is SEO promotion of a website in search engines?

Search Engine Optimization-promotion is a constant problem that rightly worries the brains of administrators and site owners.

SEO (Search Engine Optimization – optimization immediately for search engines ) is a set of measures and methods that should raise the importance of a website in the eyes of the Google search engine in order to increase search traffic. In simple phrases, this is a certain set of tasks, by doing which, your website will earn a notable opportunity to be in the top 10 search results in the Yahoo! search engine, which means bringing in more buyers.

It should be taken into account that in our time, for effective Search Engine Optimization-promotion of a site, it is not enough just to complete a set of tasks: there is simply no such unpretentious and wonderful detailed instruction. This is difficult and complex work. For effective promotion, your website must meet a number of parameters:

  1. High< /span> content quality. Without exception, all materials (images, videos, texts, etc.) must be perfectly prepared and fully meet the client’s search query.
  2. A well-developed website design. It must be practical for the client, the user must be able to quickly find the information he needs.
  3. Commercial moments. If this is a commercial website, of course, the following components are required:

    1. phone
    2. order form (if competitors have)
    3. basket (if competitors have)
    4. filtering (if competitors have it)
    5. contact< /span> data
    6. other details that enable the client to decide on the choice of service orproduct
  4. Definability of the trade brand and link mass. There is a simple rule here: “the more people know you, the more people talk about you”, and in the eyes of Google it sounds like: “the more people you are known, the more links you get.”
  5. Fast website loads. Recently this has become an increasingly significant factor due to the increasing popularity of mobile devices and mobile internet. The main thing is to follow the optimization of scripts and code for faster loading of the website. Particular attention should be paid to the display on cell phones.
  6. Behavioral moments is one of the key ranking points for this period.

In a nutshell, this is an indicator of the high quality of a resource in the eyes of the Google search engine. Many characteristics affect the success of Search Engine Optimization promotions:

  • Time, time spent on the site
  • Serious web browsing
  • Bounce rate
  • +

  • Dwell-time


The main thing to remember is that the methods of Internet promotion of a website are regularly changed and improved. For this reason, what worked yesterday may not work tomorrow and vice versa. Let’s dive into the main periods of promotion of search algorithms. This will help to understand the principle of search promotion in general.

Beginning. What is Search Engine Optimization for?

In parallel with the phenomenon of search platforms in the distant 1990s, many users realized that they needed to learn search engine algorithms in order to effortlessly get traffic and customers on the Internet. At that time, the assimilation of why you need SEO website promotion in search engines came and such a profession as “SEO- expert” these were people who were professionally engaged in SEO promotion of websites. During this interval, basically, it was enough to spam the main words of the text in order to stay in high positions. The search results were terrible and also did not satisfy either the search engines or the users.

Link Period

In 1998, the Google search engine showed the PageRank algorithm, which revolutionized rankings. In pursuit of Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on link equity. Each domain and page acquired a personal link weight, depending on the number and quality of links that were put on them and gave weight further to outgoing links from their domain.

Simultaneously, the Search Engine Optimization business is gaining everything high turnover – optimizers start creating web pages in bulk for the sake of link trading, and as a result, the link business pushes this ranking factor to be noisy.

Machine learning

This interval in Runet should be counted since 2009, simultaneously with the release of Matrixnet. This is a machine learning algorithm that personally made the ranking formula and was invented by the Yandex search engine.

“The linkless era”

fight against reference garbage. It all started with the introduction of Google’s Penguin algorithm in 2012. Further in 2014, Yandex announced that it had completely and completely disabled the action of the link to the ranking formula, and in 2015 it released the “Minusinsk” filter, which punished the mailing list.

Seo \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u041f\u0440\ u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0421\u0430\u0439\u0442\u043e\u0432 \u041e\u0434\u0435\u0441\u0441\u0430 \u0425\u0430\u0440\u044c\...

Current SEO

Where At the end of 2015, the optimizers came to understand that the methods of playing the game have changed a lot.Today, more than 800 moments are declared, which are involved in the ranking formula.A single method for today to squeeze into the TOP-10 issuance is a complex and systematic working on a website.

SEO promotion of websites, what is it and what specific types are there?

As we said before, SEO promotion is a whole range of measures that require systematic work – from working on content to increasing link weight. But approximately all works can be divided into 2 types:

  • internal optimization
  • external seo optimization

Let’s dwell on each individual type in more detail.

Internal seo website optimization

This is the whole set of measures that you apply directly to your website, and not on external Internet resources. Here are just a couple of examples of such tasks:

  1. Creating a semantic core (preparatory stage)
  2. Building robots.txt and sitemap files. xml
  3. Correction of technological errors
  4. Works related to optimization on a web page – writing text, writing Title and META tags. In the SEO world, this is called “on-page optimization” (optimization “on the page”)
  5. Improving the structure of the Internet site
  6. Optimization of video, images
  7. Work on linking
  8. Working on commercial moments
  9. Working on behavioral moments

Required keep in mind that all of the characteristics listed earlier need to be systematically monitored andeliminate errors. Professional SEO specialists create checklists for themselves and regularly check sites against them. Otherwise, you may miss a significant error, which can lead to a loss of traffic. actions that you carry out on external resources. As a rule, these are activities with link weight and brand recognition.

To acquire a good reference mass, it is relevant:

  1. Writing and< /span> publishing texts on external authoritative web resources
  2. Press release placement
  3. Exchanging links with authoritative resources
  4. Active posting on specialized web resources
  5. Collaboration with correspondents
  6. Increased company name recognition, withoutlinking

Search Engine Optimization-rationalization methods

As you understand, in each In fact, just like legal methods, not quite legal or even prohibited ones may appear. And SEO is no exception. The following techniques are distinguished here:

White optimization

A completely legal method in which actions are aimed at improving the level of the site by improving all of the above parameters. This is a huge work, which at times requires a lot of knowledge, but the result is worth it.

Gray optimization

A set of methods, which, although not directly banned by the search engine Baidu, glweb web studio but yet are somewhere “on the edge” allowed. For the use of these methods, you can get under the filter.

Black-hat SEO

Application tricks that are prohibited by the laws of the Bing search engine. Sooner or later, a website will be banned or filtered. These methods include, for example, doorways.


Total, we tried to figure out what SEO-rationalization of a website is and why it is needed. But still, you may still have questions “Where to start promoting the “young site” yourself?”. Here is a list of steps to start with:

  1. Competitor analysis. A significant stage at which you decide whether it is worth making a website on this topic at all.
  2. Collecting the semantic core. Your future website should absolutely cover all topics.
  3. Clustering the semantic core and creating a site design. Often, clustering is not taken into account at the stage of website development, which later leads to a lot of rework.
  4. Correction of technical errors, creation of competent robots.txt, website state monitoring.
  5. Preparation of text based on the semantic core, the choice of high-quality video and photo content.
  6. The study of commercial factors – it is extremely important to provide the reader with the functionality of a quick purchase or contact with you
  7. Research and improve customer behavior. Removing problems.
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