SEO Promotion – is a recurring topic that rightly fires up the minds of web site administrators and owners.
SEO ( Search Engine Optimization – optimization directly for the Bing search engine) is a set of measures and methods that should raise the importance of the site in the eyes of the Bing search engine in order to increase Internet traffic. Common phrases are a certain set of tasks, by doing which, your website will gain a notable chance of getting into the top 10 results in the Baidu search engine, which means bringing in more buyers.
Required< /strong> accept in the calculation that at present, for the sake of effective SEO promotion of a website, it is not enough just to implement a set of tasks: here is such an unpretentious and magical step-by-step instruction simply does not exist. This is complex and difficult work. For effective promotion, your website must meet a set of parameters:
- Quality< /span> padding. All without exclusions materials (images, videos, texts, etc.) must be well prepared and fully meet the client’s search query.
- A well-developed site layout. It should be convenient for the client, the buyer should be able to quickly find the information he needs.
- Commercial moments. If this is a commercial website, the following elements must be present:
- phone number
- order form (if competitors have)
- cart (if competitors have)
- filtering (if competitors have)
- other details that allow the user to decide with product selection orservices
- Reference weight and brand identity. It works here usual rule: “the more people know you, the more about you say”, and in the eyes of the Bing search engine it sounds like: “the more people know you, the more links you get.”Recently, this has become an increasingly important condition due to the increasing demand for mobile Internet and mobile units. The main thing is to watch the rationalization of code and scripts for faster loading of the Internet site. Particular attention should be paid to the display on cell phones.
- Behavioral conditions is one of the highlights of the ranking at this point.
In a nutshell, this is the result of a high quality resource in the eyes of search engines. The success of SEO promotion is influenced by many parameters:
- Time spent on the site
- Severity of inspection pages
- Bounce rate
and so on.
The main thing to understand is that the methods of search engine promotion of a website change and develop regularly. Therefore, what worked before may not work the next day and vice versa. Let’s dive into the main periods of development of search algorithms. This can help to understand the principle of promotion in general.
Beginning. Why is Search Engine Optimization necessary?
In parallel with the phenomenon of search engines in the distant 90s, numerous users realized that it was necessary to learn the algorithms of search platforms in order to effortlessly extract Internet traffic and buyers in networks. At that time, there was an understanding of why SEO was needed and such a profession as “Search Engine Optimization-specialist” appeared, these were people who professionally traded in SEO-promotion of websites. During this period, basically, it was enough to spam the text with the main phrases in order to stay in high positions. The results of the search were terrible and also did not satisfy either users or search engines.
The Era of Links
In 1998, the PageRank algorithm was put up by the Google search engine, which It has revolutionized rankings. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain took its own link weight, depending on the quality and quantity of links that were placed on them, and gave weight further to outbound links from their domain.
At the same time, the SEO business is gaining everything high turnover – optimizers start creating web pages in bulk to sell links, and the link business in the final pushes this ranking factor to be noisy.
This stage in Runet should be counted from 2009, in parallel with the release of Matrixnet. This is a machine learning algorithm that built the ranking formula itself and was invented by the Yandex search engine. with reference garbage. It all started with the introduction of the Penguin algorithm by Google in 2012. Then, in 2014, Yandex declared that it had completely disabled the effect of the link to the ranking template, and in 2015 it released the “Minusinsk” filter, which punished for mailing.
Current SEOAbout after 2015, the optimizers realized that the game techniques had changed quite a lot. To date, more than 800 factors are declared, which take part in the ranking formula. The single method for today to advance in the TOP-10 issuance is a comprehensive and systematic work on the site.
SEO-promotion of websites, what is it and what are the types?
As we said earlier, Search Engine Optimization-promotion is a whole range of measures with which systematic work is needed – starting from work on content, ending with strengthening the link weight. But approximately all work can be divided into 2 types:
- internal seo optimization
- outside optimization
Let’s dwell on each separate view in more detail.
Internal website optimization
This is the whole complex of measures that you apply directly to your website, and not on external Internet resources. Here are some examples of such tasks:
- Creating a semantic core (preparatory stage)
- Developing a robots.txt file and sitemap.xml
- Technological error correction
- Works related to web page optimization – writing texts, writing Title and META tags. In Search Engine Optimization, this is referred to as “on-page optimization”
- Improvement span> website designs
- Optimization images, videos
- Working on linking
- Working on commercial factors
- Working on behavioral issues
It is necessary to take into account whatall the characteristics mentioned above should be regularly monitored and corrected. Competent SEO masters create checklists for themselves and constantly check sites against them. In another result, you may miss a significant error, which will lead to a decrease in traffic. which you spend on external Internet resources. Usually, this is an activity with a reference mass and company recognition.
To gain a good link mass, it is important:
- Publishing and writing articles on external reputable web resources
- Posting press releases
- Exchanging links with authoritative online resources
- Active posting on thematic web resources
- Cooperation with journalists
- Raising awareness of the name of the trade brand, without affixinglinks
SEO optimization techniques
As you understand, in every business, on equal rights with legal methods, they can always get up and not quite legal or even prohibited. And Search Engine Optimization is no exception. The following techniques are distinguished here: the work is focused on improving the quality of the website by improving all of the above characteristics. This is a lot of work, which sometimes requires a lot of knowledge, but the result is worth it.
Gray seo optimization
A set of methods that, although not directly prohibited by the search engine Yahoo!, but they are still somewhere “on the verge” of what is permitted. You may be filtered for using these schemes.
Application < span style="font-weight: bold;">methods that disallowed rules of the Bing search engine. Sooner or later, the site will be filtered or banned. Such methods include, for example, doorways.
In total, we tried to figure out what SEO optimization of an Internet site is and for what she needs. But still, Glweb.org you probably still have questions “How to start promoting a “young website” on your own?” Here is a list of steps to start with:< /p>
- Analysis of your competitors.An important stage at which you decide on the problem of whether you even need to make a website on this topic.
- Collecting the semantic core Your future website should cover all the topics.
- creating structures website and semantic core clustering. Clustering is often ignored at the stage of website development, which leads to a lot of rework later.
- Fixing technical glitches, creating the right robots.txt, monitoring the position of the web resource.
- Preparation of articles based on the semantic core, selection of high-quality photo and video content.
- Dealing with commercial moments – it is extremely important to allow the reader the functionality of a quick purchase or contact with you
- Parsing and improving reader behavior. Remove complications.